Maserati Trofeo Launch
Giant Spoon, 2020
Maserati's ultra-high-end Trofeo collection, a racing-inspired trim of some of their popular models, was slated to make its debut at this offsite experience during the 2020 NY International Auto Show. Due to the Javits Center's conversion into a hospital for the early stages of the COVID-19 pandemic, NYIAS was indefinitely postponed that year and the designs shown here were shelved. Guests were to be led through a multisensory experience highlighting the history, design, sounds and luxurious features of the vehicles.