Pizza Hut ARcade
Tool of N.A., 2021

Cashing in on 90s core memories of pizza parlor arcade machines, Pizza Hut introduced a limited run of boxes enhanced with an augmented reality Pac-Man game to enjoy over a takeout pie. Through an AR-equipped device's camera, the game map rises out of the box and presents the familiar game to play in 3D. Concept art, animation, and game-ready assets were prepared for integration by 8th Wall. High-scoring players were entered to win a custom Pac-Man cabinet.

Winner, FWA of the Day
83 Points, 2 Days
Pizza Hut WebAR PAC-MAN Box
Pizza Hut, GSD&M, Tool

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